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									<h2 class="cf3">RANK YOUR BUSINESS IN<br/ ><span class="fs61">GOOGLE PG #1</span></h2>
									<p>Increasing and enhancing your active Internet presence for the vast number of potential customers looking for what your business has to offer, has developed into what is currently known as Search Engine Optimization. The process behind Search Engine Optimization (SEO) is somewhat complicated for inexperienced web users, but can easily be described as presenting the best picture of your website to both search engines and visitors alike. This cost-effective form of online marketing can produce amazing results for your business, whether it be a casino, online gambling and gaming service, or any other sort of entertainment option where it pays to be a winner. Casino-SEO can design and implement a successful SEO service for your organization that will see you shoot to the top of search engines, blowing your competition away in the process.</p>
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								<h4>GOT A QUESTION? CONTACT...</h4>
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							<p>The online gambling and casino industry has continued to boom at an incredible pace in recent years, and a casino Search Engine Optimization strategy has proven to be one of the most important and effective ways to promote your casino. Millions of sites make up the Internet and they’re all battling it out for the attention and revenue of potential customers. An SEO campaign custom made for your online poker, blackjack, slots, or online casino website is what determines the overall success of your gambling venture. Search Engine Optimization will enrich your online gambling business by directing concentrated traffic to your website through the use of relevant keywords, informative and unique traffic and various other publicity tactics that ensure the success of your company.</p>
							<p>An optimized solution from Casino-SEO is an essential and effective method of attracting the customers you desire and is completed to the highest quality by professional online marketing experts who specialize in this field.</p>
							<p>The online gambling industry has become one of the most lucrative and rewarding industries on the Internet today and is attracting customers at an incredible rate. The impressive growth in such a market has led to quite a few companies trying their luck at this industry in attempt to earn huge profits. A search engine optimization strategy from Casino-SEO can help your online gambling business surpass and ultimately eliminate competition so that you have an impressive advantage over other online gambling.</p>
							<p>The highly trained search engine optimization specialists at Casino-SEO work alongside you to identify and apply relevant SEO techniques to improve the flow of traffic that is directed to your website and the revenue you collect at the end of the day. Casino-SEO can custom build a marketing campaign for your online poker, online blackjack, online slots, or any other type of online gambling service that will fit both your budget and business requirements. </p>
							<p>The expert team of Casino-SEO specialists is made up of reliable, compatible professionals who bring a specific set of skills and experience to assignments as required. Casino-SEO has the professionalism and the innovative techniques to get you ranked highly on search engines fast, and ensure you stay at the top of the pile. Our superb online gambling SEO services will allow you to receive the elevated search engine rankings your business desires, boosting traffic and income. So if you are looking to maximize and improve your reach of the online casino industry, Casino-SEO is exactly what you are looking for.</p>
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				<h2>What is SEO?</h2>
				<p class="ffpb">SEO stands for Search Engine Optimization. It is the sophisticated process of generating online traffic from the free, organic natural result listings on search engines. All of the premier search engines such as Google, Yahoo and Bing feature such results, where websites and other online content such as images, videos or local business listings are displayed and ordered based on what the search engine considers to be most applicable to users. Payment for individual clicks or advertisement placing isn’t involved, as it is with other forms of online advertising.</p>
				<p>A search engine optimised website from Casino-SEO determines for search engines that your website offers only the finest information on a specific issue, exhibiting your sites pages as the most relevant for a particular search query. Casino-SEO uses a mixture of proven practices and professional procedures, to ensure search engines and potential customers can quickly locate and explore your website before the millions of other results that appear in response to a search engine query. Casino-SEO can help your online gambling business, or any business for that matter, generate additional traffic and sales from search engines.</p>
				<p>Casino-SEO and it’s team of expert SEO consultants can help your organisation be discovered by individuals from around the globe who are looking for exactly what you have to offer. This proven strategy of online marketing provides benefits for just about any organisation that needs to reach people, in particular the online gambling and gaming industry.</p>
				
				
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						<li class="active"><a href="">Ranking Factors</a>
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								<p>When deciding on which type of SEO packages will be right for you and your business or providing custom SEO services, our team of consultants will take into consideration numerous search engine ranking factors including technical elements of your site as part of our on-site optimisation service. Technical review may discover problems in the way spiders crawl the site and interpret its content. We will also review your content and look at the way your website interacts with others online.</p>
								<p>The content review goes beyond page text and we will look at the way your headings, titles and meta descriptions are structured as well. A well-written title tag will not only help your site rank better but also increase the click-through rate from SERPs to your website. One of the most prominent ranking factors today are inbound links which search engines rely on to gauge the level of quality and popularity of websites. Our link building team uses a set of highly effective link 
								acquisition methods which ensure our clients maintain their high rankings – indefinitely.</p>
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						<li><a href="">Strategy</a>
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								<p>When deciding on which type of SEO packages will be right for you and your business or providing custom SEO services, our team of consultants will take into consideration numerous search engine ranking factors including technical elements of your site as part of our on-site optimisation service. Technical review may discover problems in the way spiders crawl the site and interpret its content. We will also review your content and look at the way your website interacts with others online.</p>
								<p>The content review goes beyond page text and we will look at the way your headings, titles and meta descriptions are structured as well. A well-written title tag will not only help your site rank better but also increase the click-through rate from SERPs to your website. One of the most prominent ranking factors today are inbound links which search engines rely on to gauge the level of quality and popularity of websites. Our link building team uses a set of highly effective link 
								acquisition methods which ensure our clients maintain their high rankings – indefinitely.</p>
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								<p>When deciding on which type of SEO packages will be right for you and your business or providing custom SEO services, our team of consultants will take into consideration numerous search engine ranking factors including technical elements of your site as part of our on-site optimisation service. Technical review may discover problems in the way spiders crawl the site and interpret its content. We will also review your content and look at the way your website interacts with others online.</p>
								<p>The content review goes beyond page text and we will look at the way your headings, titles and meta descriptions are structured as well. A well-written title tag will not only help your site rank better but also increase the click-through rate from SERPs to your website. One of the most prominent ranking factors today are inbound links which search engines rely on to gauge the level of quality and popularity of websites. Our link building team uses a set of highly effective link 
								acquisition methods which ensure our clients maintain their high rankings – indefinitely.</p>
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						<li><a href="">Beyond SEO</a>
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								<p>When deciding on which type of SEO packages will be right for you and your business or providing custom SEO services, our team of consultants will take into consideration numerous search engine ranking factors including technical elements of your site as part of our on-site optimisation service. Technical review may discover problems in the way spiders crawl the site and interpret its content. We will also review your content and look at the way your website interacts with others online.</p>
								<p>The content review goes beyond page text and we will look at the way your headings, titles and meta descriptions are structured as well. A well-written title tag will not only help your site rank better but also increase the click-through rate from SERPs to your website. One of the most prominent ranking factors today are inbound links which search engines rely on to gauge the level of quality and popularity of websites. Our link building team uses a set of highly effective link 
								acquisition methods which ensure our clients maintain their high rankings – indefinitely.</p>
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						<li><a href="">Latest from our Blog</a>
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								<p>When deciding on which type of SEO packages will be right for you and your business or providing custom SEO services, our team of consultants will take into consideration numerous search engine ranking factors including technical elements of your site as part of our on-site optimisation service. Technical review may discover problems in the way spiders crawl the site and interpret its content. We will also review your content and look at the way your website interacts with others online.</p>
								<p>The content review goes beyond page text and we will look at the way your headings, titles and meta descriptions are structured as well. A well-written title tag will not only help your site rank better but also increase the click-through rate from SERPs to your website. One of the most prominent ranking factors today are inbound links which search engines rely on to gauge the level of quality and popularity of websites. Our link building team uses a set of highly effective link 
								acquisition methods which ensure our clients maintain their high rankings – indefinitely.</p>
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								<p>When deciding on which type of SEO packages will be right for you and your business or providing custom SEO services, our team of consultants will take into consideration numerous search engine ranking factors including technical elements of your site as part of our on-site optimisation service. Technical review may discover problems in the way spiders crawl the site and interpret its content. We will also review your content and look at the way your website interacts with others online.</p>
								<p>The content review goes beyond page text and we will look at the way your headings, titles and meta descriptions are structured as well. A well-written title tag will not only help your site rank better but also increase the click-through rate from SERPs to your website. One of the most prominent ranking factors today are inbound links which search engines rely on to gauge the level of quality and popularity of websites. Our link building team uses a set of highly effective link 
								acquisition methods which ensure our clients maintain their high rankings – indefinitely.</p>
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					<h2 class="cf2">Our Profile</h2>
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						<p class="cf2">Search Engine Optimisation is an integral part of any businesses aiming to establish a prominent online presence. SEO is the process of structuring a web page so that it can easily be found, read and indexed by search engines in the most effective manner possible.</p>
						<p>Casino SEO can work with your organisation to develop a long-­‐term strategy that meets your business goals and direction. Through stringent competitor analysis and comprehensive keyword research, our specialist team will design an effective online marketing plan which will ultimately increase your search result ranking and traffic to your website.</p>
						<p>Casino SEO specialises in search engine optimisation, but that is just one aspect of what we do. At the end of the day, we are in the business of helping you get more business. Our expert SEO consultants strive to improve leads and conversion and increase your revenue organically. Improving your online presence is only a stepping-­‐stone, for the rest of your marketing strategies, but this tried and tested approach will see your business grow, leaving your competitors in your wake.</p>
						<p>Casino SEO recognises that in today’s complicated business world, achieving a competitive edge and obtaining an advantage over your competition, as the industry’s leader is crucial. We combine the best web design, web development and SEO techniques to help take your business to the top. Our online advertising experts will apply a powerful marketing strategy including web design, SEO, eCommerce and email marketing techniques to ensure a uniquely professional result.</p>
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						<h2 class="cf2">Benefits of our SEO packages</h2>
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							<li>Higher search engine rankings<br />
							   <span>Effective SEO is designed to increase your business’ ranking with the top   
							   search engines. 75% of users NEVER scroll past the first page of results.</span>

							<li>Powerful return on investment<br />
							   <span>SEO brings a higher return on investment than any other form of 
							   marketing.</span>

							<li>Increased conversion rate<br />
							   <span>SEO targets web users already looking for your products and directs them 
							   to your online business. Increased traffic to your site generally means 
							   increased conversions and ultimately increased profits.</span>

							<li>Increased brand exposure<br />
							   <span>Online marketing experts can put your products directly in front of 
							   potential customers.</span>

							<li>Personalized service<br />
							   <span>Your personal SEO consultant will work alongside you to identify your 
							   bestselling items, target audience, and most effective keywords, using this 
							   information to optimize your business’ website.</span>

							<li><span>Through our first-­‐class search engine optimisation techniques, Casino
							   SEO has a proven history of successfully getting its clients’ websites to 
							   the top of Google for their most relevant keywords. Other marketing
							   companies claim to get high search rankings, but no other company in
							   Casino can achieve what we are capable of.</span>
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						<p>(02) 8091 6555 for free consultation</p>
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					<h2 class="cf2">Seo Services</h2>
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						<p>The importance of creating and sustaining a successful and ongoing online gambling SEO campaign is invaluable. The amazing benefits of page one organic results on the major search engines is ensured through the use of expert SEO consultant armed with our own unique search engine optimisation formula. Our proven search engine optimisation methods generates and increase to your targeted keyword search queries and in turn generates a huge amount of highly sought after traffic.</p>
						<p>Casino-SEO has been providing its online marketing services to the gaming industry for more than a decade. We understand and appreciate the intricacies involved in managing a successful gaming establishment, and work alongside you to get the most out of your business. To put it simply our SEO services produce results.</p>
						<p>Our highly trained staff at Casino-SEO are awaiting your contact to talk about all avenues of online marketing. Whether you're interested in an Internet Marketing Strategy, Search Engine Strategy, Email Marketing Strategy, Social Media Marketing, Technical SEO, Design and Layout Issues, Link Building, On-Site Structure, or whatever else is most pressing to you and your business. </p>
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						<p>The services we provide at Casino-SEO include:</p>
						<ul class="pl20 lsd mt10">
							<li>Local SEO Google Business Listings / Maps / Places
							<li>Search Engine Optimisation
							<li>Paid or PPC Campaign setup and management
							<li>Social Media Marketing
							<li>Facebook & Twitter Campaigns
							<li>Mobile Marketing
						</ul>
						<p>Our expert Search Engine Optimization team will endeavour to increase profitability for your online gaming or gambling company. We believe in exercising only ethical “White Hat” SEO techniques to make your business’ website appear in the top 10 rankings for major search engines.</p>
						<p>With our SEO Services you will achieve:</p>
						<ul class="pl20 lsd mt10">
							<li>Increased Revenue - Higher quality traffic and increased sales.
							<li>Improved Visibility – Obtain a brand following in your targeted market.
							<li>Competitive Edge - Move ahead of your competition, establish trust and integrity for your business.
							<li>Maximized Value - Gain maximum value for lowest possible marketing cost. SEO has proven to be the most cost-effective from of online advertising.
							<li>Customized Design - Individual SEO Packages to suite your unique requirements.
							<li>Detailed Reporting and Tracking - Ranking reports and Detailed Traffic Report
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						<p>(02) 8091 6555 for free consultation</p>
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					<h2>SEO Consulting</h2>
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						<p class="cf2">It would appear that the majority of online business owners have either forgotten or have never even taken the time to learn the basic requirements of search engine optimisation. The channel that will drive your SEO achievements is your business’ web site and its subsequent pages. Before beginning any type of search engine optimisation campaign, the highly trained staff at Casino-SEO are sure to identify and clarify the elements of your site that could be enhanced to ensure an increase in web traffic.</p>
						<p>Your personal Casino-SEO advisor can help you understand more about the following:</p>
						<h2>Importance of Web Page Layout</h2>
						<p class="cf2">In today’s competitive online gambling market, to gain an advantage on your competition is vital to ensure the success and survival of your organisation. Visitors to your site want an easy to understand and easy to use website where they can effortlessly access the information, product or service they have come to your site for Establishing a smooth flowing site navigation and including this feature on every page of your web site is one easy to achieve aspect of search engine optimization. It is also important for your online betting service to include a basic link arrangement at the bottom of each web page. Also remember to use either the title or alt tag and include your relevant keywords to define each link and get the most out of your optimization efforts.</p>
						<h2>Web Page Header Tags</h2>
						<p>Lead generation specialists, offering a wide range of marketing services tailored to your specific needs including:</p>
						<ul class=" pl20 lsd mt10">
							<li><span>Use an appropriate title that makes sense.</span>
							<li><span>Include a Description tag that contains the keywords used in your title.</span>
							<li><span>Keyword tag – Keep keywords and terms relevant to your page theme.</span>
							<li><span>Although many so-called “webmasters” would dispute that the keyword meta tag is useless, many of the major search engines still incorporate this data into their ranking system. As tempting as it sounds, don’t include every possible keyword and phrase you come up with into your keyword meta tag. The search engines are aware of this unethical technique and will punish your site instead of reward it for your SEO efforts. Instead remember to keep your optimized keywords relevant to your page’s content and overall theme. It’s important to appreciate that your meta data should support the general subject of what your web page is about. Also consider the keywords and phrases included in your search engine optimization efforts should also be featured throughout the body content of your site.</span>
							
						</ul>
						<h2>Web Page Body Content The Significance of H (heading) Tags</h2>
						<p>Successful Search Engine Optimization requires improvement to all aspects of your website, including the use of heading tags. For example – H1, H2, H3. Heading tags are a valuable source of SEO success and not only helps search engines find your online gambling services, but also ranks it highly, guaranteeing potential customers will be able to find and explore what you have on offer. </p>
						<p>A H1 tag should label your overall page content and website theme. For example– If your website is about an Online Casino then your H1 tag could be something similar to “Visitors Guide to Online Casinos”. The H2 tag is used in most cases as a secondary topic of the main content. In the example of an online poker business with a H2 tag could be “Online Casino Games”. Generally speaking H3 tags are used for the third most important piece of information, individual topic labels. For instance an online casino site may use a variety of H3 tags for types of Internet casino games such as “Bonus Slots”, “Blackjack″, “Roulette”. The H3 tag can identify all of these sub headings for your online betting services</p>

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						<h2>Page Content is King</h2>
						<p>The text based content of your web page is one of the most indispensible factors to impact  and improve your rankings in search engine results. The quality of this information, not the quantity is what is most influential to your site’s ranking. The key to writing excellent, unique content is familiarity with the topic of your page. Once again, remember to not over stuff your content with keywords. Remaining focused on each topic and presenting the best information possible is what will get your website to the top of Google.</p>
						<p>Keep things straightforward and to the point. Try not to fill your sentences up with pointless words for the benefit of allowing more keywords. Your information should flow nicely and be valuable to potential customers. Above all, remember to preserve the general keyword phrases and keyword topics of each web site page.</p>	

						<h2>Profile</h2>
						<p>Casino-SEO has a resilient and proud history in the online gambling and gaming industry after entering this field more than 10 years ago. This understanding and experience produces gaming SEO that works! Based in Singapore we also provide casino consulting services in the gambling industry for Internet based casinos and online pokies. </p>
						<p>Casino-SEO can provide your business with elevated search engine placements, fully optimized websites, search engine optimization consultancy and most importantly, a healthy return on your investment. Casino-SEO is an essential commodity for your online gaming business.</p>
						<p>The most impressive feature of all our online gaming SEO services is the way we interact with our valued clients. Our expert team at Casino-SEO is approachable and easy to understand. We speak to you in our terms, skipping the technical jargon that would leave you in the dark. Our focus is on improving your business and its eventual market success. We also consider projects from other industry clients seeking to increase their online presence, wether it be in the gaming industry or any other type of market you specialise in. Our online marketing and search engine optimisation services in Singapore and throughout the world are un-matched in the level of service we provide</p>
					<p>Our Singaporean online casino consulting services has grass root ties to the gambling culture in Singapore and the surrounding regions. The expertise and proficiency we exude is supported through a professional association to the online gaming industry since our inception. Online gaming is an extremely competitive market. Casino-SEO removes the marketing risks from your online casino success, allowing you to focus on the things that matter most to you. Let our optimization consultants at Casino-SEO take the guesswork out of your advertising needs.</p>
					<p>Although the products and services you have on offer maybe be similar to other gaming businesses, Casino-SEO never employs the attitude that one size fits all. Your online gaming enterprise when couple with our Singaporean online casino consultancy provides individually targeted client services. Casino-SEO will not promise overnight success for your online gaming ventures. However with the assistance of the best casino marketing agency in Singapore, you will be well on the way to market domination.</p>
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				<h2>SEO Packages</h2>
				<p>Casino-SEO is Singapore’s leading company of online marketing strategies and campaigns for the gaming and gambling industry, as well as the home of the most impressive SEO packages for your business and your website. Our expert advisors will work tirelessly to generate quality traffic to your site with an excellent conversion rate. Convert your visitors into customers today. Choose from one of our competitive packages below to begin improving your Internet presence and online revenue.</p>
				
				<table id="packages" width="100%">
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						<td width="80%">Our Monthly reports</td>
						<td><img src="images/green.png" /></td>
						<td><img src="images/blue.png" /></td>
						<td><img src="images/orange.png" /></td>
						<td><img src="images/pink.png" /></td>
					</tr>
					<tr>
						<td width="80%">Our Onsite optimization service</td>
						<td></td>
						<td><img src="images/blue.png" /></td>
						<td><img src="images/orange.png" /></td>
						<td><img src="images/pink.png" /></td>
					</tr>
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						<td width="80%">Our analysis for rank</td>
						<td><img src="images/green.png" /></td>
						<td><img src="images/blue.png" /></td>
						<td><img src="images/orange.png" /></td>
						<td><img src="images/pink.png" /></td>
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						<td width="80%">The analysis for keyword</td>
						<td><img src="images/green.png" /></td>
						<td><img src="images/blue.png" /></td>
						<td><img src="images/orange.png" /></td>
						<td><img src="images/pink.png" /></td>
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						<td width="80%">Social media analysis</td>
						<td></td>
						<td></td>
						<td><img src="images/orange.png" /></td>
						<td><img src="images/pink.png" /></td>
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						<td width="80%">Reviews by Google</td>
						<td></td>
						<td></td>
						<td><img src="images/orange.png" /></td>
						<td><img src="images/pink.png" /></td>
					</tr>
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						<td width="80%">The special Keyword research offer</td>
						<td><img src="images/green.png" /></td>
						<td><img src="images/blue.png" /></td>
						<td><img src="images/orange.png" /></td>
						<td><img src="images/pink.png" /></td>
					</tr>
					<tr>
						<td width="80%">Our Onsite optimization service</td>
						<td></td>
						<td></td>
						<td><img src="images/orange.png" /></td>
						<td><img src="images/pink.png" /></td>
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						<td width="80%">Link building service</td>
						<td></td>
						<td></td>
						<td><img src="images/orange.png" /></td>
						<td><img src="images/pink.png" /></td>
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						<td width="80%">Creating new blogs</td>
						<td></td>
						<td></td>
						<td></td>
						<td><img src="images/pink.png" /></td>
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						<td width="80%">Article online distribution</td>
						<td><img src="images/green.png" /></td>
						<td><img src="images/blue.png" /></td>
						<td><img src="images/orange.png" /></td>
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				<h2>Case Studies/Testimonials</h2>
				<p>A collection of existing customers and their personal testimonials of how we successfully implemented an SEO campaign for their business. (Perhaps use existing clients from Top3 in the mean time)</p>
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								<a href="#" class="fs12 tdu cf2">View full testimonials at our Facebook Page</a>
								<p class="fs14 ffpi">" MediaOne Marketing has assisted us to get onto number 1 ranking of Google Search. All this happened in less than 2 months. Within 1 month we appeared on first page already. We're more than confident to say that MediaOne has aided our company greatly in our marketing campaign, bringing us many new customers..."</p>
								<a href="#" class="ffpb fs12 tdu cf2">Dreamcarrental.com.sg, Gary</a>
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								<a href="#" class="fs12 tdu cf2">View full testimonials at our Facebook Page</a>
								<p class="fs14 ffpi">" Aervin,Knowing till now, although its just a short period of time but in my memory you are a skillful and is a responsible person. I really appreciate you working attitude and professional. You are very sincere and you always put your work as the first priority. You treat your customers like your friends do as much as possible..."</p>
								<a href="#" class="ffpb fs12 tdu cf2">Ivy-Chen.com, Ivy Chen</a>
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								<a href="#" class="fs12 tdu cf2">View full testimonials at our Facebook Page</a>
								<p class="fs14 ffpi">" Following positive experience with the mobile site with Aervin, I decided to go with him for the website marketing and seo service. Once again, my new website was up in lightning speed! Well done! With Aervin helping me for the seo, I'm confident my website will land on page one pretty soon! ...</p>
								<a href="#" class="ffpb fs12 tdu cf2">Astiquer.com, Kevin</a>
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								<br />
								<p>
								<a href="#">Articles</a><br/>
								<a href="#">Quality Backlinks vs Bad Backlinks</a><br/>
								<a href="#">Search Engine Optimization vs Pay-Per-Click</a><br />
								<a href="#">Does Guaranteed Top 3 Spots Really Exist?</a><br />
								<a href="#">SEO Company should be 100% transparent.</a></p>
								<a href="#" class="ffpr fs13 fwn fsn tdn">Common questions asked In  SEO!</a>
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					<span class="dpib ml30 ffpi fs18 mt40">Ongoing and constantly updated content regarding<br /> current SEO practices/news/updates etc. For example:</span>
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				<h2>The ingredients of successful SEO</h2>

				<p>The foundation of an effective SEO campaign, and ultimately a successful web presence, begins with outstanding content. Without a supply of original, creative and informative content, it is impossible to expect visitors to stay long, bookmark, or share your site with others. Every page within your website, should provide value to the visitor, whilst preserving your integrity, sharing knowledge, and demonstrating you’re an expert in your field. YOU are the expert in your field, so prove it. Writing rich content for your web pages allows your expertise, trust factor, and keyword relevancy to increase dramatically. This will ultimately direct traffic to your site, increasing ranking and most importantly, revenue. Unless you balance SEO-­‐friendliness (helping people find your site) with user-­‐friendliness (make people want to stay there) you wont be able to achieve your true objective, conversion. Your real goal involves more than just generating traffic. Your want them to do something whilst they’re on your site. That something is converting a visitor into a customer.</p>
				<p>Having a wide variety of quality backlinks (incoming links to your site from other sites) is another important aspect of search engine optimization, and proves to both your potential customers and the search engines, that you are the expert in your chosen field. Creating excellent, unique content will have websites naturally linking to you over time, but relying solely on this puts your business at a huge disadvantage. SEO specialists can create inbound links to your site, using targeted keywords, demonstrating your website has meaning and carries expertise. These links to your page are like having someone vouch for you. The bigger and better the linking site, the more value the link has, ultimately increasing your traffic and search result ranking.</p>
				<p>Keyword selection is another vital aspect of a successful search engine optimization campaign. Selecting your search terms (keywords) is not difficult, but it can make or break the overall success of your marketing strategy. Simply think about what you would like users to type into Google to make your website appear. Some things to consider when selecting your keywords include:</p>
				<ul class="pl20 lsd">
					<li>Natural language-­‐ What would I search for to find my product?
					<li>Other perspective-­‐ What would someone else call what I have to sell?
					<li>Customer mindset-­‐ How do regular people talk about my product/service?
					<li>Industry jargon-­‐ What do experts call my product/service?
				</ul>

				<p>It is important to consider how the search engine views your keywords in order to tailor a solution that will increase your ranking. A search engine can detect the following:</p>
				<ul class="pl20 lsd">
					<li>Web pages that contain the exact phrase.
					<li>Web pages that have all words in close proximity to each other.
					<li>Web pages that have all words not necessarily close together.
					<li>Web pages that contain other forms of the word (customize/customization)
					<li>Links text that contains exact phrase/keywords in a different sequence.
					<li>External web pages that link to your site about the same keyword.
					<li>Web pages that contain the keywords in special formatting (bold/italic)
				</ul>

				<p>Of course, there are more scientific methods for choosing keywords than a quick brainstorm, but identifying what your potential customers will search for is the building block of a successful online marketing strategy. Keyword SEO requires ongoing monitoring and tweaking because the nature of rankings is transitory. Search engine rankings fluctuate, and you have to make tweaks to adapt.</p>
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								<td>3 Spring Street, Sydney,</td>
								<td>Phone:       (02) 8091 6555</td>
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